Chartered Institute of Marketing – Professional Certificate

Intensive Workshop Study Method

This course is aimed at those who are working in supporting marketing roles, usually within the marketing function or hold more senior roles, particularly in SMEs, where marketing is only part of what they do. The qualification provides a practical insight into the principles and application of marketing.

Our client said... "I found that their business experience meant that they could apply the theory within the context of a present day business example." read more

This course is a Level 4 qualification/equivalent to Foundation year on a Degree course.

The typical profiles of people who might take this qualification could include:
- Marketing managers in SMEs without formal marketing qualifications
- Existing marketers who want to want to underpin their experience with a formal qualification
- Marketing assistants, co-ordinators, and executives
- Non-marketers with aspirations for marketing

Course Information

Course Units (or Modules)

- Marketing Essentials
- Marketing Information and Research
- Assessing the Marketing Environment
- Stakeholder Marketing

Course Dates

All our courses run over a calendar year. This helps students balance the demands of home, work & study and leads to higher pass rates. Our Intensive Workshop Professional Certificate course runs from:

- September to August

Delivery Method

Our approach is a blended learning package of e-lessons and intensive workshops. These are supplemented using tutorials and email feedback by experienced CIM lecturers. Using small study groups in our workshops encourages the sharing of knowledge and experience between tutors and students.

The e-lessons and other study resources are available from Intensive Marketing’s Virtual Learning Environment, Moodle.

Course Venue

Our intensive workshops take place at Arlington Arts Centre in purpose built seminar rooms. Conveniently located minutes from M4/J13 junction at Newbury, we are less than 45 minutes from Swindon, Basingstoke, Andover, Oxford, Southampton, Reading, London, Bath and Bristol. (www.arlingtonarts.co.uk)

Entry Requirements

You must meet one or more of the following criteria:
- 2 ‘A’ levels or any non marketing bachelors or masters degree
- Business and/or marketing experience and the successful completion of the Level 4 entry test
- CIM Introductory Certificate (Level 2 or 3 versions will be accepted)
- NVQ/SVQ Level 3 in Marketing (equivalent to NQF Level 3)
- NVQ/SVQ Level 4 in any other subject (equivalent to NQF Level 4 and above)
- International baccalaureate (equivalent to NQF Level 3 and above)

Course Assessment

This course is continually assessed at the end of each unit. Two units are assessed with assignments and two with examinations.

Course Fees (2012)

For courses starting from March 2012 onwards:
• £450 + VAT per module
• £1595 + VAT for Certificate course (book all 4 modules and save £205)

There are additional costs paid directly to the CIM for Annual membership and assignment submissions. You will also need to purchase CIM recommended text books.

Want to apply or more information?

Please click here to request an application form, course fact sheets or a telephone call to discuss your experience, objectives and options.