CIM Introductory Certificate Course

Distance Learning Study Method

This course is aimed at those who are interested in finding out more about marketing, whether their job involves marketing or not. It provides information about what marketing is and it aims to develop knowledge and skills for people who are working to support others in basic marketing tasks. It is a Level 3 qualification (equivalent to A Levels).

Our client said... "they have a great understanding of marketing principles but they were able to apply this in a practical sense" read more

The typical profiles of people who might take this qualification could include:

- non-marketers (possibly middle management), wanting to develop a broader knowledge or understanding of marketing, or those wanting to progress a career in marketing

- individuals on the periphery of marketing or those in jobs with some marketing involvement such as Event Management assistants, Personal assistants, those undertaking junior marketing, secretarial or administrative roles and Customer Service/Call-Centre employees

Course Information

Course Units (or Modules)

– What is Marketing?
- Understanding Customer Relationships

Course Dates

All our courses run over a calendar year. This helps students balance the demands of home, work & study and leads to higher pass rates. Our Distance Learning Introductory Certificate course runs from:

- September to March
- January to May

Delivery Method

Our approach is a blended learning package of e-lessons supplemented using tutorials and email feedback by experienced CIM lecturers. Where appropriate assignment briefings are made using  web meetings and conference calls.

The e-lessons and other study resources are available from Intensive Marketing’s Virtual Learning Environment, Moodle.


Moodle enables students to access study materials over the Internet. Specific to each unit, a typical  Moodle group includes e-lessons, directed reading materials, additional learning resources, case examples, relevant web links and forums.

Entry Requirements

No formal qualifications are required but a good standard of written English is essential for the written assessment (GCSE or equivalent NVQ Level 2). If English is not your first language you will need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV.

Course Assessment

This course is continually assessed.

Unit 1 – What is Marketing? This is using a one hour online test (this will be booked at a centre near to where you live)

Unit 2 – Understanding Customer Relationships. You complete a written assignment made up of a number of short, work-based, tasks.

Course Fees (2011)

For courses starting from September 2011 onwards:
• £750 + VAT for the entire course

There are additional costs paid directly to the CIM for Annual membership and assignment submissions. You will also need to purchase CIM recommended text books.

Want to apply or more information?

Please click here to request an application form, course fact sheets or a telephone call to discuss your experience, objectives and options.

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