The CAM Diploma in Digital Marketing is aimed at those who want knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning. This course covers the topics Search Engine Optimisation (SEO), Pay Per Click (PPC), online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. The subject of digital metrics, legislation, regulation and codes of practice are also covered. To request an application form click here.
The typical profile of people who might take this qualification include those working in organisations which need to re-evaluate their digital marketing strategy or have a need to capitalise on digital marketing opportunities to win or retain customers.
Our client said... "I always felt I had learnt something highly valuable, totally appropriate to passing the CIM modules and it was fun, too." read more
This course will lead to a Level 4 qualification (equivalent to Foundation year on
a Degree course) accredited by the CAM Foundation.
You will gain the marketing skills you need to maximize on opportunities for your company and achieve an internationally recognised transferable qualification .
Course Units (or Modules)
- Marketing & Consumer Behaviour (double unit)
- Digital Marketing Essentials
- Digital Marketing Planning
The CAM Diploma in Digital Marketing course runs just over a calendar year. This helps
students balance the demands of home, work & study and leads to higher pass rates.
The courses run from:
- September to May (digital marketing)
- June to December (marketing & consumer behaviour)
Our approach is a blended learning package of e-lessons supplemented
using tutorials and email feedback by experienced CIM lecturers.
Where appropriate assignment briefings are made using web
meetings and conference calls.
The e-lessons and other study resources are available from Intensive Marketing’s Virtual Learning Environment, Moodle.
Moodle enables students to access study materials over the Internet. Specific to each unit, a typical Moodle group includes e-lessons, directed reading materials, additional learning resources, case examples, relevant web links and forums.
You must meet one or more of the following criteria:
- NVQ/SVQ Level 3 in Marketing e.g. CIM Certificate in Marketing/CIPR Advanced Certificate
- Any degree or equivalent NVQ level 5 qualification
- Extensive experience in a relevant marketing role this would be discussed at interview
This course is continually assessed via 3 assignments, 1 per unit.
Course Fees (2012)
For courses starting from March 2012 onwards:
- £450 + VAT per module (except Marketing & Consumer Behaviour £500 + VAT)
- £1195 + VAT for Diploma course (book all 3 modules and save £205)
There are additional costs paid directly to the CIM for Annual membership and assignment submissions. You will also need to purchase CIM recommended text books.
Please click here to request an application form, course fact sheets or a telephone call to discuss your experience, objectives and options.